L - Love. Everything we do starts with love. “All you need is love" - John Lennon

I - Integrity & Improvement. Our ultimate goal is to improve people's lives and to do so with integrity. “Develop your character until you are a person of integrity". - Peter Cain

O - Open-mindedness. We will always be open and receptive to new ideas and ways to raise money to support our causes. We will also be open to partnering with and supporting other charities in the future. “A mind is like a parachute, it doesn't work if it is not open." - Frank Zappa

N - Nobility. "To do good is noble. To tell others to do good is even nobler." - Mark Twain

H - Hope. Our hope is that each and every day we will touch new lives and make them better. “Hope is being able to see that there is light despite all of the darkness.” - Desmond Tutu

E - Equality. We are all equal and we treat all of our partner charities equally. “Before God, we are all equally wise, and equally foolish.” - Albert Einstein

A - Appreciation. It’s always important to reflect on all the blessings we have and to never take anything for granted. “When eating fruit, remember the one who planted the tree.” - Vietnamese Proverb

R - Relentlessness. We will relentlessly keep giving for as long as we possibly can. “Winners never quit, and quitters never win.” - Vince Lombardi

T - Trust & Transparency. We will always give 100% of the donations we receive to our partner charities.”The best way to find out if you can trust somebody is to trust them.” - Ernest Hemingway